Express Yourself Campaign for Wild One

Skills: Creative Direction, Photography, Lighting, Retouching

For this Wild One campaign, we set out to capture the unique bond between dogs and their owners—spotlighting personality, style, and self-expression. Working on the photography, creative production, and direction, I helped to craft a visual story that reflects the heart of Wild One: encouraging individuality.

Each shoot was an intimate look at our community, where dog owners and their four-legged companions took center stage. Monochromatic styling, inspired by each model’s personal aesthetic, seamlessly blended fashion with function—turning everyday walks into bold statements. From concept to post-production, every detail was designed to showcase the deep connection between humans and their pets while celebrating the spirit of self-expression that defines Wild One.