Rope Leash Launch Campaign for Wild One

Skills: Creative Direction, Photography, Lighting, Retouching, Video Direction

For this project with Wild One, I had the opportunity to lead the creative and photography direction for the launch of their hands-free rope leash. From concept to execution, I guided the visual storytelling, ensuring the campaign captured the brand's modern, functional, and fashion forward aesthetic. As the senior photographer, I also shot the campaign, bringing the product to life through vibrant, engaging imagery. Beyond photography, I assisted with production—casting styling, organizing shoots. I also worked closely with our videographer and lead the video post production to create cohesive visuals across all platforms. This project was a dynamic blend of creativity and collaboration, showcasing both the leash's innovation and the essence of the Wild One brand.