Lunar Collection Launch Campaign for Wild One

Skills: Creative Direction, Photography, Lighting, Set Design, Production, Retouching Management

I led creative direction and photography for Wild One’s Lunar Collection campaign, a bold release featuring an iridescent leash and collar filling a unique niche in the pet accessory space. To mirror the product’s holographic shine, I crafted a visual world of vibrant color washes and reflective surfaces—pairing soft gradients of pink, blue, and violet lighting with sleek, minimal sets. The creative direction merged futuristic fashion cues with playful pet moments, creating imagery that felt both elevated and unexpected.

In addition to photographing the campaign, I helped drive production from start to finish: casting models (human and canine), scouting locations, building the shot list, and managing budget. I also oversaw the retouching process to ensure the final images captured the collection’s signature shine and attitude, delivering a cohesive visual story across digital and social platforms.